We create original songs that sound licensed, which allowed us to give the Creative Team from the Agency creative control as to the sound and the feel they wanted, and we went into the studio with the selected team and created this song/track.
For Fruit of the Loom’s campaign – which, with no dialogue, relied solely on the marriage of music and picture and the ad agency brought in PrimalScream and their Creative Director, Nicole Dionne. PrimalScream has become the definitive voice in creating and producing music that SOUNDS licensed – but is crafted just for the brand and campaign.
Having a deep appreciation of both the advertising and music worlds allows Primal Scream to work smoothly with musicians, bands, and singers, keeping them motivated and aligned with the client’s goals for their image and campaign message.
Orchestral Music immediately connects the viewer to the emotion and message of the campaign.
The connection starts with the first note of music, and moves the viewer throughout the visuals, and gives the sense of resolve that only orchestral and music scored to picture can do.
PrimalScream has worked with an 85 person orchestra with a 45 person choir, to recording only live strings and multiplying them for a larger feel, depending on budget. Our library for instrumentation is the top of the line and whatever we touch turns to emotional platinum.
If you have licensed the Master Rights to a song, PrimalScream is the best place to go for doing a remake!
It is so much less expensive.
Timing, Verse Length, Sound-A-Like or no, Energy, Instrumentation. These can all be completely in your control and we can work to picture for you.
You don’t have to go through the legal aspects of getting EVERYONE who needs to sign off on the Master License, and it is so much quicker.
You are able to modify the lyrics if your agreement allows it, and interpret it the way that you would like! See below, this is what we did with the Bruno Mars’ Song “Billionaire”. We modified it to “Millionaire”. Close your eyes and really listen to this Bruno Mars remake! Incredible!
Whether it is a Bruno Mars song or Kelly Clarkson remake, we work with the most incredible singers to give our clients what they want in so far as sound.
PrimalScream was the first to recognize that music for the Hispanic Market was not a “Mariachi Band”. Music is the sound of the soul and communicates as an emotion. We all love wonderful music, no matter what language we speak or where we were born.
PrimalScream pays incredible attention to our Hispanic & Multi-Culture Campaigns. Our Head Hispanic Music Director & Lyricist is an Hispanic Grammy Award Recipient, and many of our Team and Collaborators, including our Creative Director, are bilingual in Spanish and English.
See below where we have won “Best Original Song Of the Year In Advertising” 2013
We created the most beautiful Spanish Lyrics for this song; just as touching and amazing as the English version.
In the Summer of 2012, Nicole was chosen to produce all of the music for Fruit of the Loom’s massive rebranding campaign, breaking during the Summer Olympics. This revolutionary campaign features 9 spots, for both the general and Hispanic markets, spanning multiple music genres. Nicole scoured the music scene and after considering over one hundred artists, she and the creative team at Richards Group selected the perfect up-and-coming talent for the campaign. Nicole not only produced the tracks, but collaborated on the brand’s social-media and artist image campaigns to coincide with the rebranding launch on Fruit.com.
In addition to her spot work, Nicole is the Music Producer of choice for the FX Network, who has come to her for original songs for “Sons of Anarchy” and remakes of classic film music for “American Horror Story”. She was also at the musical helm of rebranding Starz with 72 deliverables for their station IDs, involving producing many different bands from different genres for their 6 stations and over 40 million viewers.
PrimalScream Music launched with several high-profile campaigns including Lexus, Guinness, American Express, Canon, Intel, Gatorade, Nike, AT&T and Ford. Positive trade press and industry recognition followed, with PrimalScream winning a Clio and two AICP awards right out of the gate. With Nicole as key creative director, PrimalScream was then awarded the BMW Films campaign for original music and sound design for the series of short brand films entitled The Hire. The groundbreaking shorts were directed by top-name feature film directors such as John Frankenheimer, Wong Kar-Wai, Ang Lee, Guy Ritchie, and starred Clive Owen as “The Driver”. Madonna, Forest Whitaker and Mickey Rourke also starred.
The PrimalScream concept – placing famous established artists and emerging talent at the forefront of commercial music – had become a reality. As her body of work grows, Nicole remains a trusted maverick, constantly looking for the next great sound and band…with PrimalScream’s help, that sound and that band will soon be heard by millions of music lovers the world over.
Today, Nicole’s roster of artists reads like a who’s who of the music industry: Gram Rabbit, Mako, Annie Automatic, Whisper City, Mindy Gledhill, Marc Broussard, Klaus Badelt (Pirates of the Caribbean), Robert Francis, Juliette Commagere, Producer Stuart Brawley (Emmy Rossum), Doug Pettibone (Lucinda Williams), Damon Johnson (Seal and Miles Davis), and Joachim Cooder – to name a few.
After a few years in Florida, engineering projects for Steve Melton and Paul Trust and Remixing tracks for Triptaka. Brian moved to Austin, TX, shifting his talents to Film & TV Post production. Where he has worked on projects for Speed TV (editor/mix engineer), WE TV (editor/mix engineer), Royal Purple (editor/mix engineer) and films such as Echotone (dialog editor). Also working on sound design and character voice acting for video games.
While living in the UK, Erika also wrote a column and did radio promotion for HITS Magazine – a well-known music trade magazine. Now in Austin, Erika has submerged herself in its thriving music community. She works with Sin City Social Club where they support local musicians by putting on events (including the 9th Annual Sin City SXSW) around town, promoting shows and creating partnerships with local companies. Erika also works with local musician/actor Jesse Dayton who just wrapped his first film, Zombex and also plays at the legendary honky tonk, The Broken Spoke, every Thursday night. She is also working with the Gram Parsons Estate based in Austin.
Janet is an expert in music licensing, having successfully licensed music from artists such as Journey, REO Speedwagon, Styx, Bon Jovi and Pat Benatar She has been a close associate of PrimalScream’s for over a decade and a huge asset to our ever growing business of licensing and special projects.
For PrimalScream, Windy works with Creative Director, Nicole Dionne and the Head Composers on finding and securing the absolute top vocal talent for our projects, whether it is a sound-alike, chorus, soloist, background vocals, etc. in any given genre of music.
In 2009, she received a nomination for the Milan International Film Festival Award (considered to be the Italian ‘Oscar’ of independent film), followed by the Award for Short Film of the Year from the Women’s Image Network. Most recently, Tracie directed the half hour sitcom “Goodnight Burbank”, featuring Dominic Monaghan (Lost, Lord of the Rings) and Laura Silverman (Curb Your Enthusiasm, The Sarah Silverman Program). The show was acquired by Mark Cuban and aired on his cable channel HDNet in fall of 2011. In 2011, Tracie also wrote and directed a featured segment of the anthology film Girls!Girls!Girls! starring Elaine Hendrix (The Parent Trap, Beverly Hills Chihuahua 2). Miss Laymon has worked in many different facets of film and television production for over a decade and is very proud to be a part of the PrimalScream Music team.
Born into a musical family, Edgar Cortazar has always had a creative influence. His unique style has been featured in a variety of productions in many roles, including lyrical adaptations and professional vocals for countless musical productions, such as Ford Motor Company, Disney, Chrysler, Toyota, Telemundo, Univision, Frito Lay, Bimbo, Mexicana, Aeromexico, Channel 22, Televisa and TV. Azteca, to name a few.
As Senior Creative Composer for PrimalScream, Stuart has composed and arranged countless campaigns, including Firestone, STARZ, ULTA Beauty, HEB, Fruit Of The Loom, McDonald’s, Good Shepherd, 21st Century Insurance, Comcast, Texas Lottery and many more. We are excited to have Stuart heading up our Los Angeles digs.
His contribution to PrimalScream has been monumental; he has been a huge resource to our clients and team when it comes to recognizing and finding new hip artists, bands, singers and musicians.
Aside from working on many high-end campaigns with PrimalScream over the years, they’ve also played Coachella, the Wireless Festival at Hyde Park in London, and sold out shows at The Troubador. They sang with Robert Plant, Wanda Jackson, Southern Culture on the Skids, and with a number of other talented artists. Lead singer Jesika Von Rabbit’s live performances, which incorporate burlesque dance numbers with elaborate costumes, mixed with her unbelievable voice and presence, have drawn comparisons to Gwen Stefani and Madonna; truly an artist who commands attention.
The band, comprised of DJ L1ght and Alex Seaver, combines the melodic genius of a Julliard graduate with the gritty experience of a well-trained DJ. Seaver, who won the prestigious ASCAP TV & Film Scoring Workshop and recorded with composer John Williams, brings his gift for melody to DJ L1ght’s world of electronic music. L1ght, who has opened for Deadmau5, Avicii, Tiesto, Skrillex and played festivals such as Coachella and Lollapalooza, takes Seaver’s melodic vision and turns it into hard- hitting house tracks. The duo have played some of the biggest raves, including Electrobeach, Pretty Lights Musical Festival and Rothbury. Their podcast was ranked #1 New & Notable by iTunes and has maintained a perfect, 5- star rating with over 50,000 downloads.
The two forces behind Whisper City are accustomed to working with talented artists as they have played with and fronted numerous successful bands including Boys Like Girls, Christina Aguilera, Fear Factory, The Why Game and Bluebird. What makes Whisper City so unique though is that the two have shifted their focus away from the rock and roll and hardcore music they are known for to create electronic music.
Like The Gorillaz and Massive Attack, Whisper City operates as a vehicle for different artist collaborations under the musical guidance and production of Moorman and French. Their music, live shows, and entire philosophy runs off an open door policy, leading their music to take unexpected turns and explore new styles.
Their unique sound comes from an eclectic mix of musicians, who have worked with artists ranging from Christina Aguilera, Hole, Atreyu and Goldfinger. They have also composed for commercial spots and award- winning films and have been recorded at world- class studios Conway (Black Eyed Peas, Blink 182) and EastWest (Ray Charles, Bob Dylan). Lead singer CM French brings the energy and stage presence to their sold-out shows at historic venues such as The Roxy, The Viper Room, South by Southwest and CMJ in NYC.
These guys are experts in reaching their fan base, having released an exclusive comic book coinciding with the release of their highly anticipated debut album, which was distributed to 10,000 fans at Comic Con.
Her songs have been licensed for hit TV shows, such as FX’s “Bones”, and PrimalScream’s Creative Director Nicole Dionne placed Mindy’s track Anchor into the film Dionne supervised, the award-winning documentary “The Power of Two”.
Mindy has been invited to perform at film festivals such as Sundance, Monaco and Durango Film/TV expo as well as across the globe in countries where her songs continue to reach #1.