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Nicole Dionne - Creative Director/Executive
Producer
Nicole Dionne founded PrimalScream Music 11
+ years ago in her early 20’s and continues to
produce original music for top national advertising
campaigns.
Dionne’s expertise is producing high end,
cutting-edge tracks for advertising campaigns and
theatrical trailers that sound like tracks you'd hear
on your iPod or satellite radio. She accomplishes
this by tapping into a vast A-list talent pool, hand-
picking world-renown film composers, recording
artists, bands, television series composers, record
producers, radio programmers, DJs, feature film
music supervisors and more. The artists' music is
then transitioned into advertising.
“"Picasso said, 'It took me my whole life to
learn how to paint like a child.' He was talking
about creating from the gut, rather than the head.
This is the instinct of Nicole Dionne/Primal Scream
Music. The result is music that enhances an idea
rather than merely decorating it." --Tom
Peck, Group Creative Director, Y&RSF
Dionne has produced multiple award winning
tracks and has worked on spots directed by some
of the most highly regarded directors of our time;
Ang Lee, Robert Altman, Wong Kar Wai, Samuel
Bayer, Phil Joanau, Lance Kelleher, Nick Brandt, Pam
Thomas, Bronwen Hughes, Sean Thonson, Bruce
Dowad, Guy Ritchie, John Frankenheimer, Marcus
Nispel, Eric Saarinen, Steve Chase, Pucho Mentasti,,
Tony Kaye, and countless others.
Dionne produced four original tracks for the
BMW's award-winning "The Hire" television series,
and has produced original scores for advertising
campaigns such as: Home Depot Olympics, NCAA,
Universal, SBC Yahoo!, Wachovia Securities,
American Airlines, General Motors, Ford, XM Radio,
Hyundai, Comcast, The California Lottery, Nike, EA
Sports, AT&T, Sprite, Kodak, Archipelago, FEMA,
Seagrams, YWCA, and PBS, to name a few.
Dionne has worked with leading advertising
agencies, including GSD&M, Fallon McElligott, Leo
Burnett/Chicago, TBWA/Chiat Day, McCann
Erickson, Grey Advertising, DDB Needham, Mullen,
Dieste & Partners, Zubi Advertising ,The Richard's
Group, Doner Advertising, Bozell & Jacobs, Weiden
& Kennedy, Foote Cone & Belding, and BBDO.
Dionne has also served as a panelist at music and entertainment conferences, including the influential CMJ Music Marathon & Film Festival and Europe's premier music festival, the innovative Popkomm. She has also served as judge
for the annual Clio, Boards, AICP and EAR awards shows.
Dionne constantly keeps tabs on popular and
up-and-coming music in the States and Europe.
She has her thumb on the pulse of what's hot now,
as well as what's hot in the months to come.
Dionne has successfully created tracks with
artists such as: Gram Rabbit, Marc Broussard,
Avion, Simon Petty from Minibar, RemyZero,
Godhead, Front Row For The Meltdown, Gus Black,
The London Symphony, Steve Bertrand (from the
Tories and Avion), Caitlin Crosby, Klaus Badelt
(“Poseidon”), Producers Stuart Brawley, Derek
O’Brien, and Chris Garcia, Heitor Pereira, Russ
Landau (“Survivor”), Doc Holliday, Victor Bisetti (Los
Lobos), Michael Wandmacher, Peter Himmelman,
Doug Pettibone (Lucinda Williams), Damon Johnson
(Seal and Miles Davis), Joel Shearer of Pedestrian,
Michael Jerome (Pleasure Club) Hispanic Rapper
Mark Mercado, Oren Waters, and many others.
Nicole's keen ability to select artists,
seamlessly cross them over into alternate media,
and produce commercial music tracks that take into
consideration authenticity, the product, and the
target audience have won her widespread acclaim
as a music branding specialist.
As Executive Producer and Creative Director of
the highly skilled, experienced Primal Scream team,
Dionne continues to break artists through into
alternate media, offering original music, music
research, music supervision, licensing, and sound
design for her clients' campaigns and theatrical
trailers.
"Nicole Dionne is someone who keeps her ear
close to the ground. On any given night, you can
count on running into her in an L.A. club, checking
out what's new, exciting, and up-to-the-minute in
music. She brings the same curiosity and keen
intelligence to her work in other areas of the
creative arts. So it's no wonder that Primal Scream
has excelled at bringing together the best talent in
music, production, video, advertising, and
filmmaking."
--Chris Morris, Senior Writer, Billboard
Magazine
For more information, please contact
Primal Scream Music @ The Village Recorder in Los
Angeles, at 310.478.8227.
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