primalscream
American Idol of Advertising? Something Like That: PrimalScream Music Builds Bra Brand Band with Vassarettes

In March of 2008, PrimalScream Music cast a net in search of prospects for an all-girl band to appear in a national ad campaign. A veteran Creative Director/Executive Producer with a track record of crafting original, iPod-worthy ad music, PrimalScream's Nicole Dionne was ideally suited to the task.

This time, however, the ante had been upped. Not only would Dionne have to bring together an ensemble to record original music, she would have to assemble a full-on, radio-ready, photo-friendly band that could rock the spot in live performances. Oh, and there might be some TV appearances too. And… For the full story, visit: http://www.ragingartists.com/2009/02/vassarettes.html

 

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