Creating a unique cover of the hit song, "All Right Now," PrimalScream Music has orchestrated a rare jam session that brings together the talents of Lucinda Williams' band Buick 6, alt/indie sensation Minibar, and blues/rock iconMichael Des Barres. The recording is part of a new campaign for 21st Century Insurance via MRM Worldwide/Princeton, airing now. Originally recorded in 1970 by the British band Free, the new version is an anthem that's infectious and delivers the kind of cred earned not just in the studio but on the road.

For the full story, and to hear the track, visit: http://www.ragingartists.com/2009/01/primalscream_21st_century.html